Strategy· 2018· prototype

MediCall

MediCall identity with its original red telephone and medical-cross emblem on a yellow background

A one-week social business design proposal connecting rural women in Bangladesh with remote medical consultation and medicine access through community-based kiosks.

Project snapshot
  • Context: Youth4SDG Asia Leadership Program, 2018
  • Format: One-week sustainable business design workshop
  • Output: Service concept, proposed delivery model and business model canvas

Bringing care closer to rural communities

MediCall explores how women in rural Bangladesh could access medical consultation without a long journey to a hospital. Developed during a one-week sustainable business design workshop, the proposal connects a social need with an existing community network rather than starting with a new clinic.

The starting point was the local presence of Grameen Bank meeting centres. The concept asks whether these familiar locations could also host a point of access to remote care.

1 · Family life; 2 · A street scene in Dhaka. Context photographs from the original project materials.
Open original ↗
Original context photographs numbered 1 and 2, showing a child being held and a busy street in Dhaka

1 · Family life; 2 · A street scene in Dhaka. Context photographs from the original project materials.
Rural setting documented in the original project materials.
Open original ↗
Rural homes and courtyard shown in the original project context materials

Rural setting documented in the original project materials.
An existing network of recurring community meetings informed the proposed access point.
Open original ↗
Original context collage showing Grameen Bank, repayment records and women at a community meeting

An existing network of recurring community meetings informed the proposed access point.

A consultation point within the community

The proposed kiosk brings together video consultation, basic measurement tools and medicine collection. Solar power and mobile data were included to reduce reliance on fixed infrastructure, while a network of doctors would provide consultations remotely.

Concept photomontage—not an installed or tested medical kiosk.
Open original ↗
Original photomontage of a red MediCall vending kiosk beside a rural community building

Concept photomontage—not an installed or tested medical kiosk.
The original service flow expresses the intended experience; its final recovery step is an aspiration, not a demonstrated medical outcome.
Open original ↗
Original diagram of kiosk features and a proposed journey from seeking help to consultation, payment and medicine collection

The original service flow expresses the intended experience; its final recovery step is an aspiration, not a demonstrated medical outcome.

A social purpose with an operating model

The model connects women seeking care, doctors and local pharmacies. Pharmacies would lease and stock the machines; the MediCall operator would support the hardware and platform, with rental income intended to sustain the service. The proposal also identifies mobile connectivity, manufacturing and software as supporting relationships.

The workshop's business model canvas. Named organisations are proposed operating partners, not partnerships secured by the project.
Open original ↗
Original MediCall business model canvas showing proposed partners, activities, resources, value propositions, customer groups, costs and income model

The workshop's business model canvas. Named organisations are proposed operating partners, not partnerships secured by the project.

The key idea is to combine local presence with remote expertise. This remains a workshop proposal: the service, medical outcomes and financial viability were not validated through an operational pilot.

Workshop context

Developed within the Youth4SDG Asia Leadership Program 2018. The original materials credit Yunus Centre, Yunus Social Business and The Youthink Center as programme supporters.

Programme supporter credits from the original workshop materials.
Open original ↗
Original programme supporter logos for Yunus Social Business Global Initiatives, Yunus Centre and The Youthink Center

Programme supporter credits from the original workshop materials.

Continue exploring

Original Miss Delivery illustration of a parcel handover in a blue neighbourhood streetscape
Strategy 2019

Miss Delivery

Team leadership and design synthesis: connecting the team's perspectives and making the shared service proposal visible. Developed collaboratively by The Odd Fellows.
a.wear wearable service and mobile application
Product 2018

a.wear: Designing for Teenage Self-Acceptance

I designed the mobile app's UX, UI, and interaction prototypes, and contributed to the team's service concept and brand strategy.

View all projects